Worked with legacy founder to develop and execute launch strategy for VC-funded, start-up offering the country’s first mobile phone coupon application. Arranged interviews with The Wall Street Journal and The New York Times in the first 30 days of contract. Successfully placed stories on national wires, in key Silicon Valley media, and influencer blogs. Generated PR results used to secure Cellfire’s $10 million Series B round of financing. Cellfire is the largest provider of digital coupons in the world, delivering millions of coupons each day. It has the largest footprint of any digital coupon provider, reaching more than 17,500 stores nationwide, and was recently selected by Consumer Reports as the best instant savings application.