Day-Timer

Day-Timer

Launched unique software program, HomeLife, generating hundreds of millions of impressions on behalf of this first of its kind, technology product designed to help people track family activities, communicate, and plan. Developed a unique marketing strategy that increased market share from 8% to 24% in one year for Day-Timers’ Healthy You wellness product line including product affiliate programs with the “Go Red for Women” fashion campaign underwritten by the American Heart Association; Prevention magazine’s Healthy Lifestyle Planner by Day-Timers; and the Diabetes Management Planner endorsed by the American Diabetes Association.