QVC

  • QVC
  • QVC

2014-2017 Global Brand Strategist responsible for developing multi-year global brand strategy as part of cross-functional team. In mid 1990s, worked with Barry Diller’s team to create marketing communications strategy designed to raise consumer awareness and establish home shopping as a viable and exciting consumer shopping experience. Secured a front-page Wall Street Journal profile of QVC host Kathy Levine. Wrote and implemented all strategic PR initiatives during three-year period including the “50 in 50” bus tour designed to identify consumer-ready products throughout the country.