Sony

Sony

Created and implemented a marketing and public relations campaign, “Did you get that?” for Sony’s new HDD cameras that increased market share by 18 percent in one year. Featured experiential kiosks built for consumers to touch and feel the HandyCam in stores across the country. Created cutting-edge social media content on behalf of Sony’s HDTV to launch on a series of web sites including facebook and myspace that raised brand awareness and drove millions of hits to the Sony web site during a six-week timeframe.